“Cheugy” has not only wormed its way into the everyday vernacular of Generation Z, but added fuel to the fire of the trend cycle that is searing its way through the fashion industry. Read more…
“It’s not even just clothes that are more disposable. Everything is a trend these days.” Read more…
A recent “Pretty Little Thing” advertisement was banned after being deemed as being “overly sexualised”. The retailer argued that it had not intended to create an advertisement that was “offensive and irresponsible” but rather intended to Read more…
According to a report published by Business of Fashion website and the management consultancy firm McKinsey & Company, the industry is forecast to experience a 90 per cent fall in profits and a 15 to 30 per cent decline in sales in 2020 compared to the 12 months previous. Read more…
Faith and fashion have repeatedly crossed paths and is continuously becoming normalised in the fashion world. This makes it harder for fashion conglomerates to avoid appropriating a culture or religion to monetise it. Read more…
Aine O’Boyle showcases how each new generation comes revolutionary developments in the world of fashion. Read more…
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