Earlier this month leading Irish fashion designer, Paul Costelloe, launched his new womenswear collection for Dunnes Stores.
Costelloe, who already has menswear, occasionwear and living collections within the store, unveiled the ‘studio’ collection which comprises signature and elegant pieces for the everyday, sophisticated woman.
The designer, who has been an influential figure in Irish fashion for more than 30 years, launched the ‘studio’ collection with intention of producing an affordable luxury.
On 13th November his ‘Living Studio’ collection was launched. It includes jeans, pencil skirts, leather bags and form-fitting jackets, but most notably coats. With the top price of €295 for the Chiara coat, the collection isn’t as budget friendly as the Savida or Dunnes Stores Signature collections, however the quality of the products appear to be far superior. By combining a mix of cashmere and wool, Costelloe achieves a luxurious, winter coat without breaking the bank.
Costelloe is highly regarded in Irish fashion and is considered one of Ireland’s most valued designers along with Philip Treacy, Louise Kennedy and Orla Kiely.
Speaking to the Irish Independent, Costelloe remarked, “The question is whether we can attract that loyal Paul Costelloe customer to Dunnes Stores. I quite like that challenge.”
Orlaith Farrell
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