Garnier has recently been approved by Cruelty Free International under the Leaping Bunny Programme, making them a certified cruelty-free company.
The approval came after the brand underwent forensic investigation for 18 months. During the investigation all materials and individual ingredients were investigated for any cases of animal testing.
In order to be approved, all of the brand’s products and items had to get approval. The investigation was a lengthy procedure as Garnier had to get a declaration from more than 500 suppliers, who source more than 3,000 different ingredients.
Michelle Thew, CEO of Cruelty Free International said: “It has taken many months, but Garnier has diligently reviewed every supplier and source and we are completely confident with the results.”
In a recent statement, Garnier said this stamp of approval will give customers confidence that their products are safe and that the brand does not partake in animal cruelty while producing them.
“Garnier is a global brand familiar to us all. To declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone,” Thaw said.
All of Garnier’s products are inspired and enriched in nature and strive to become the first truly sustainable, naturally inspired brand in the mass market.
Speaking on the brand, Garnier Global Brand President, Adrien Koskas explains that they “have been committed to a world against animal testing since 1989.”
He continued: “To be officially approved by Cruelty Free International under the Leaping Bunny Programme is a real milestone and was always an important part of our Green Beauty mission.”
Last year, Garnier announced a plan to ensure all of their packaging would be recyclable, degradable or reusable and that their factories will be CO2 neutral by 2025. This is in attempt to reduce their global impact on the environment.
By stopping the use of “non-recycled plastic”, also known as virgin plastic, Garnier predicts they will be reducing plastic production by 37 thousand tons per year.
They explained that they want to create a brand that people can trust and rely on to positively influence the planet.
By 2025 all plant and renewable ingredients will be collected from sustainable sources, while 100 per cent of Garnier’s new products will have “an improved environmental impact”.
Speaking on their cruelty-free stamp, Koskas said: “Today Garnier takes another Green step towards becoming a fully committed, truly sustainable, transparent brand that delivers Green Beauty for all of us.”
Emily Clarke
Image Credit: Garnier.co.uk