Over half of men now use beauty and skin care products, according to a survey conducted by jwtintelligence.com. This comes as no surprise, with celebrities like Victoria Beckham speaking out about her husband regularly stealing products such as lip balm and colour corrector from her makeup bag.
However, with a huge disparity between the amount of knowledge surrounding cosmetics for males and females, and many men still afraid to take the plunge, here is a list of the top products to ease men into the world of makeup and achieve the “no makeup” makeup look.
Lab Series BB Tinted Moisturiser Broad Spectrum SPF35
In Ireland, men can be conscious of their pale skin tone. This tinted moisturiser is a great alternative to tanning beds, helping to even skin tone and control shine. It has just a hint of colour, providing a natural finish, and is a great option for those who aren’t quite ready to try foundation.
MMUK MAN Foundation for Men
This luxuriously lightweight liquid foundation, which comes in 10 different colours, offers light to medium coverage all day long and is suitable for a variety of different skin types. It is enriched with vitamin E and aloe vera extract which soothe and moisturise sensitive skin. Its liquid formula is quick and easy to apply with either a foundation brush or fingers, making it ideal for beginners.
MËNAJI CAMO Concealer
This concealer is specifically designed to withstand the higher oil production of men’s skin. It can be used to cover breakouts, dark circles, redness and ingrown hairs. It has also been dermatologically recommended for use on acne and irritated skin.
Yves Saint Laurent Touche Éclat Radiant Touch Highlighting Pen
The concept of a facial highlighter would make most men who want to look like they’re not wearing makeup very sceptical. However, this pen instantly brightens the complexion, fighting dullness and fatigue without any shimmer or glitter.
MMUK MAN Beard Filler
This shadow corrector comes in three different colours and is a convenient way to fill gaps and sculpt existing facial hair. It can also be used on the brows to leave them appearing thicker and more defined.
Maybelline Great Lash Clear Mascara
This formula separates and defines lashes for the perfect no makeup look without the risk of smudging throughout the day. It can also be used to tame unruly brows.
Sleek MakeUP Colour Corrector Palette
This palette is the only hangover cure you’ll ever need. It contains 6 different colours which work to conceal, neutralise and brighten any imperfections while reducing redness to give an even base for flawless foundation application.
Aoife O’Brien.
Image credit: Maybelline