On the 25th of February, fashion lovers united to witness the annual Style Society event, the DCU fashion show in the Helix.
The show celebrated a monumental milestone in Style Society history, being the 10th Anniversary of the first show.
The theme of the night was a celebration of delight and excitement, represented through the fabulous styling of brands that included Tommy Hilfiger, American Apparel, Folkster and more.
The show, which was held in the O’Mahony Theatre in the Helix, was sponsored by Bank of Ireland, FM104, Blanchardstown Shopping Centre and Bodywhys, which received its own recognised walk in the show.
Bodywhys is a national voluntary organisation supporting people affected by eating disorders.
DCU Style Society wished to produce a show that did not fit into the typical fashion show norm, and selected models of all different heights and sizes. The society also decided to omit the annual underwear walk from the show as they felt it was unimportant and highlighted the wrong image for models and the audience.
The show opened with a video message from past Style Society member, Laura Whitmore, who wished the committee and all involved luck in producing the show. Whitmore recalled taking part in the first DCU Fashion show and remarked on how proud she was of the society. Whitmore studied Journalism in DCU and established The Look Magazine, the Style Society’s own fashion magazine. The show also featured a video message from former chairperson and DCU graduate Mikey Robinson, who established the society with co-chairperson, Dee Moran in 2005.
The first walk featured H&M, which presented the audience with an array of fresh and new trends for SS15. H&M displayed a lot of dark silhouettes with splashes of monochrome. While American Apparel represented its signature style of clean cut pastels with a fun twist of leather-look skirts and crops.
The show also featured Irish-owned companies such as Feature clothing, Om Diva Boutique and Folkster. Feature is a newly established clothing company specialising in street wear and winter-sport clothing. The fabulous vintage boutique Om Diva displayed quirky, fun loving designs for this season. The boutique which is located in Drury St offers both a vintage and contemporary, fashion-forward fix. Folkster is a well-known and respected Irish company, previously known as Shutterbug, which was set up by stylist Blanaid Hennessy. The brand is popular with personalities such as Amy Huberman, Angela Scanlon, Binky Felstead and Vogue McFadden.
High-end labels such as Tommy Hilfiger and Louis Copeland also featured in the show. Tommy Hilfiger presented a re-launch of the dropped waist and classic white shirts and Khaki combo while Louis Copeland represented its clean-cut style perfectly with a variety of tailored suits and quirky accessories.
Inglot and Dylan Bradshaw were the resident hair and makeup stylists for the night, keeping a minimal and dewy, fresh-faced look with slicked back hair, emulating the style of the Milan fashion week catwalks.
The show also held the finale of the Project Young Designer competition which saw six finalists produce their own designs and display them on the catwalk. The judges for the competition included Brendan Courtney, Natalie B Coleman, Linda Conway of Stellar Magazine and Ruth Ní Loinsigh. The winner of the night competition was Geraldine Breen from the Grafton Academy with her design, Masquerade, which was announced at the end of the show by Brendan Courtney. The DCU model of the year, Emma Prenty, was also announced on the night, winning a contract with 1st Option Models.
The show was streamed online courtesy of MPS.
Orlaith Farrell
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